The prices of products in the Amazon store reflect a number of factors, such as Dequest, seasonal provision and general financial trends. Price policies typically involve formula that take into account such factors; Recent pricing policies are unsaltable on machine learning models. With Amazon Pricing Labs we can lead a number of online A/B experiment … Read more
Amazon promotes its products and services through many advertising channels, and of course we want to know how much bang we get for our buck. We are thus trying to measure the effectiveness of our ads through a combination of data modeling and most importing experimentation. Related content In a Keynote address of the latest … Read more
More than 60% of sales in Amazon’s store come from independent sellers. One of the great drivers for this growth has been met by Amazon or FBA, which is an optional program to allow sellers outsourcing order fulfillment to Amazon. The FBA gives customers access to a large selection of products with fast delivery speeds, … Read more