A new race of industry-leading company is taking form boundary companies. These organizations mix human ambition with AI-driven technology to reshape how innovation is scaled, work is orchestrated and the value is created. They accelerate AI transformation for enriching employee experiences, reinventing customer engagement, reshaping business processes and unlocking creativity and innovation.
To allow customers to become a frontier, we are pleased to advertise the launch of the reimaginated Microsoft MarketplaceYour trusted source of cloud solutions, AI apps and agents. This realizes marketplace as an extension of Microsoft Cloud, where we work with our partner ecosystem to bring their innovations to our customers globally. By offering a comprehensive catalog across cloud solutions and industries, Microsoft Marketplace accelerates the road to becoming a border company. With today’s message we are happy to share:
- The new Microsoft Marketplace, a single destination to find, try, buy and implement cloud solutions, AI apps and agents. Azure Marketplace and Microsoft Appsource are now united to simplify Cloud and AI Management. Available today in the US and will soon come to customers all over the world.
- Tens of thousands of cloud and industrial solutions on the market catalog across a width of categories ranging from data and analysis to productivity and collaboration, in addition to industry-specific offers.
- Over 3,000 AI apps and agents are newly available directly on Marketplace and in Microsoft products -from Azure AI Foundry to Microsoft 365 Copilot -with fast delivery within your Microsoft environment through industry standards such as Model Context Protocol (MCP).
- Market Square Integrations with Microsoft’s channel ecosystem, allows you to buy where and how you want -whether from your cloud service provider (CSP) or chairs a trusted partner to get cloud and AI solutions on your behalf.
AI -Apps and agents for each use case
Microsoft Marketplace gives you access to thousands of AI apps and agents from our rich partner ecosystem designed to automate tasks, accelerate decision making and lock value across your business. With a new AI apps and agent category, you can easily and with confidence find AI solutions that are integrated with your organization’s existing Microsoft products.
“With Microsoft Marketplace, we reduced the configuration time of AI apps from nearly 20 minutes to only 1 minute per instance. This efficiency increase has translated into increased productivity and lower operating costs. Marketing is a strategic channel for Siemens, where we have seen an 8x increase in customer recording. It is a powerful platform to scale both sides.”
– Jeff Zobrist, VP Global Partner Ecosystem and go to the market |
Siemens Digital Industries -Software
Special thanks to these partners launching new AI offers at Microsoft Marketplace Today:
Extensive catalog across cloud solutions and industries
Microsoft Marketplace offers solutions across dozens of categories ranging from data and analysis to productivity and collaboration, in addition to industry-specific offers. Microsoft Marketplace is a trouble -free expansion of Microsoft Cloud, Uniting Solutions integrated with Azure, Microsoft 365, Dynamics 365, Power Platform, Microsoft Security and more.
“In particular, Microsoft Marketplace helps us balance innovation with confidence by giving us access to reliable solutions that are integrated smoothly with our Azure environment – ultimately enables us to move faster as we remain true to our five principles.”
– Matthew Hillegas, Commercial Director – Infrastructure and Information Security |
Mars Inc.
For organizations with a Microsoft Azure consumption obligation Azure Benefit justified Solutions available at Marketplace continue to count for your commitment. This helps you use smarter to maximize your cloud and AI investments.
Integrated experience from discovery to implementation
Contextual relevant cloud solutions, AI apps and agents built by our partners are also available directly within Microsoft products -giving users, developers and IT practitioners approved solutions in the flow of work. For example, Agent Store includes Copilot agents within Microsoft 365 Copilot Experience. The same goes for apps in Microsoft Teams, models and tools in AiMure AI Foundry and future experiences, including MCP servers.
By integrating offers from the market directly into Microsoft Cloud, it is equipped with management and control tools that enable both innovation and governance. When you acquire a copilotager or app running on Azure from Microsoft Marketplace, it is delivered and distributed to team members adapted to your security and management standards.
Powering Partner Growth
For our partners, Microsoft Marketplace is at the center of how we work together. We continuously expand its opportunities to help our partners create growth – whether it means scaling through digital sales, elaboration of channel partnerships, or landing of transformative offers.
We have invested in multiparty private offers, CSP integration and CSP private offers to connect software development companies and channel partners at Marketplace, creating more complete solutions to meet customers’ needs. Today we are pleased to share the valued partners, including Arrow, Crayon, Ingram Micro, PAX8 and TD Synnex, Microsoft Marketplace integrates into their marketplaces and further expands the customer’s reach.
In addition, a new marketplace capacity is called Resale activated offers is now in private preview. This allows software companies to give their channel partners permission to sell on their behalf through private offers – to lock new routes on the market.
“We are incredibly excited about the path forward with Microsoft. This integration with the market catalog is just the beginning-we look endless potential to co-innovate and help customers navigate their AI-FIRST transformation with confidence.”
– Melissa Mulholland, Co-Ceo | Softwareone and crayon
Nicole Dezen, Chief Partner Officer and Corporate Vice President, Global Channel Partner Sales at Microsoft, shares more details about the partner option with Microsoft Marketplace in his blog.
Becomes limit with Microsoft Marketplace
Whether you are looking to speed up innovation, strengthen your teams with AI or unlock new value through trusted partners, Microsoft Marketplace is gathering the solution, expertise and ecosystem to meet your business needs. Explore the new Microsoft Marketplace. Thousands of solutions. Millions of customers. A marketplace.
ALYSA TAYLOR is the main market of commercial Sky and AI at Microsoft, leading teams that enable Digital and AI transformation for organizations of all sizes across the globe. She is at the forefront of helping organizations around the world exploit digital and AI innovation to transform how they work and grow.
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Source: Work Trend Index Annual Report, 2025: The year Border company is born April 23, 2025