An example of a sign promoting THE LÄND
Located in southwestern Germany, the federal state of Baden-Württemberg (known as THE LÄND) is one of Europe’s leading business and industrial hubs. Although it is known throughout Germany for its strong economy, excellent job prospects and exceptionally high quality of life, it has a serious shortage of skilled labor. A recently launched innovative government campaign aims to change this crisis by 2030.
The local government, led by the state’s chief minister, President Winfried Kretschmann, has issued an open invitation to potential skilled migrants to apply for a new career in THE LÄND by visiting the campaign’s website to access the Relocation Guide and a ‘Wall of Opportunities’ . ‘
The initiative is backed by some of Germany’s leading technology and manufacturing brands, including Mercedes-Benz and IBM.
To reinforce the seriousness of this initiative, Prime Minister Kretschmann recently sent an official speech in which he said: “Baden-Württemberg needs a mid-six-figure number of skilled workers by 2030, and we invite skilled workers to come here no no matter where they are from, we want to give a clear invitation to everyone out there – to any intelligent life, LÄND HER.”
The local government has followed suit with a campaign to attract residents. It promotes the existence of a region with an exceptional quality of life and more employment opportunities at a high level. The grand invitation is supported by a number of policies and programs to welcome talent and facilitate migration.
A runway promoting the campaign.
Baden-Württemberg is home to 149 leading global companies and also has an average of more than 28 days of vacation per year. The cosmopolitan state is home to over 11 million people, 31% of whom have a migrant background and enjoy living in scenic surroundings with various attractions. Notables such as the Nobel Prize winner Harald zur Hausen, who played a decisive role in the development of the world’s first vaccine against cancer, are among the pioneers from Baden-Württemberg.
Baden-Württemberg is located in the heart of Europe, in southwestern Germany, bordering France and Switzerland and near Austria.
There are around 50,000 km of hiking trails to explore. Whether you’re in the Swabian Alps or the Black Forest – it’s never the same with the SeeGang hiking trail on the German shore of Lake Constance.
Breweries – more than 200 – are another attraction. The region makes more than 1000 varieties of beer! Rothaus Baden State Brewery produces the famous Tannenzäpfle (“spruce cone”) beer in the heart of the Black Forest.
Another tasty cultural asset is the authentic Swabian Maultaschen. These filled pasta pockets come from the local Kloster Maulbronn monastery, designated as a UNESCO World Heritage Site.
Baden-Württemberg has rich nature and is known for its beautiful lakes. Lake Constance (Bodensee) is Germany’s largest lake and a popular destination for water sports enthusiasts, cyclists and hikers.
The globally renowned Black Forest is one of Germany’s largest forests, with dense forests, picturesque valleys, waterfalls and traditional Black Forest farms. The forest is also home to the Ravenna Gorge (Ravennaschlucht), which has fantastic hiking trails.
Hohenzollern Castle (Burg Hohenzollern) is one of Germany’s most beautiful and best-preserved castles, which is located on a hill and has a fantastic view of the Schwäbische Jura (Schwäbische Alb), which has rock formations, ruins and caves.
As for cities for an urban fix, consider Heidelberg, a picturesque old town with an impressive castle and the country’s oldest university. Then there is Tübingen and its fairytale-like medieval old town and Freiburg im Breisgau in the Black Forest, with the Freiburger Minster cathedral.
Baden-Württemberg also offers picturesque villages that are worth spending time in. Schiltach is a half-timbered village in the Black Forest, known for its well-preserved medieval houses.
Lots to do and see, lots of jobs and a good standard of living – it’s no wonder why the government is trying to entice people to move in.