Fans were so eager to get their hands on McDonald’s Chicken Snack Wrap, which was returned to the menu this month after retiring in 2016, they briefly caused a salad shortage for the chain.
In a communication about a week ago to US franchisees, Golden Arches told the rankings that are affected by the lack of keeping on adding striped salad to other things, such as McChicken Sandwiches to preserve the supply, The Wall Street Journal Reports.
The company said that dip in the supplies was only temporary, driven by a unique reaction to the July 10th of the popular menu item.
“We have been blown up by the answer, from packed restaurants with lines out the door to nonstop Social Brummer,” a spokesman for McDonald’s told NBC News, adding that customers showed up in “Full Force.”
Over the years, fans continued to press McDonald’s to bring back the snack wrap, launching a petition with over 18,000 signatures and sparing company Inbox with messages.
In the driveway to the Snack Wrap Generation, the company even published a WikiLeaks style trove of snack wrapping emails called snack wrap files.
“Please, I beg you,” an E -mail sounds to a March to the company along with the subject line “Bring Snackwrap back.”
“What does it take to bring back the snack wrap?” Messenger added.
Salad questions aside, the tip in interest in the $ 2.99 wrap was good news for McDonald’s, which suffered a fall of 3.6 percent year for the last quarter of the year, the worst since the early days of the pandemic.
The company has been exposed to special problems with low and middle -income eateries that are withdrawing to use in the middle of increased food prices in the wider economy.
Internally, the company has also reportedly warned that foreign locations could be affected by an increase in anti-American mood, in what could be a reflection of changing consumer attitudes as the United States has pursued a confrontational strategy for customs against major trading partners under the Trump administration.
McDonald’s also faced calls for a consumer boycott last month from the activist group People’s Union USA, which accused the chain of price development, unreasonable work practice and avoid taxes.
“This is about more than burgers and french fries, this is about power,” People’s Union US said in a statement on Instagram at the time. “When we unite and hit businesses in their wallets, they listen.”